Brief
THE BRIEF
Nobody hands you a manual for a breakup…
Research
RESEARCH
Under that name, the team went looking for real answers, not assumptions, interviews and open conversations with close to 25 people, mostly in their twenties, plus secondary research across articles and existing media on the topic.


100%
had experienced a break-up before
92%
said friends helped them through it
70%
feeling understood was a turning point
100%
wanted to understand themselves
Three things kept repeating: validation, structure, self-understanding. Each of us on the team built a persona from all of it, a single profile to design against. I took Axel, the finding that pulled me toward him was that new experiences helped people heal. That's the part I recognised most.

User Persona
Axel Brown
Age
Status
Occupation
Location
Bio
Axel is a 24-year-old drummer living in Dublin…
Needs
• Self-awareness: Axel is looking for tools that help…
Quotes
"I thought we were going to last, but I've realised it was a toxic…
Pain Points
• Emotional confusion: After the breakup, Axel feels uncertain…
Scenario
Axel is a musician who, three months after his breakup…
Ideal Experience
What it surfaced:
A fear of repeating old patterns, loneliness despite a full social life, and a need to feel like himself again, the same isolation the wider group had described, now visible up close in one person.
Then I mapped his journey to find out when, not just what. The lowest points weren't right after the breakup. They came back around three months, and again at six, right when the initial support from friends usually fades. That's where a product needed to step in.

Sensemaking
SENSEMAKING
This is where understanding Axel turned into a direction.

Three features came out of that. Together, they formed a single concept: Support Community to Reflect, tailored guidance, people who'd been through the same thing, and space to check in with yourself. That became the starting point for every flow and component that followed.
Storyboard
Working from that concept, I storyboarded Axel's first contact with the app,
start to finish.

Eleven scenes:
overwhelmed enough to start searching, finding it, downloading it, and walking through it for the first time, right up to the moment he closes it, feeling lighter.
Developing
DEVELOPING
Now it was a brief of my own: build that story as an app.
Understanding that concept and the three features, I set four principles to keep every decision honest from here on: understanding, not overbearing. Smart, not showy. Minimalist, not insignificant. Inspiring, not extravagant.
Site Map
Iteration 01
Iteration 2

Those ideas shaped everything that came next, the graphic identity, and the logic behind the first sketches of the user flow.
Naming
Color Palettes
Typography
Logo Variations
Illustrations
This word in
Irish Gaelic
refers to a group of people who come together, often sharing common interests or bonds.
Bunadh implies a sense of camaraderie, support, and connection among members.
This informal term highlights the idea of togetherness and unity within a community,
suggesting that each individual contributes
to the strength and dynamic of the whole group.

Testing & Iteration
TESTING & ITERATION
Now it had to survive contact with real people.
Five sets of paper prototypes, walked through with real people, one flow at a time. The same two questions guiding every session: did this feel right, and could they get through it without help.
User Flow
Onboarding
Home
Community Screen
Journal Screen











