Kiru is a digital payroll platform working to make pay days simpler for employers, accountants and workers across Latin America. As the company grew, its identity hadn't kept pace.
The brand needed a visible, felt update, and marketing wanted a short film that could carry that update on its own: no voiceover, just motion, tone and under a minute to make the shift feel real to the people who already knew the old Kiru.
The brief sat inside a bigger theme: love in the age of technology, before it, finding it, keeping it, and after it. The team chose the last one. Life After Love.
